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Vol. 7 No.7 July / August / September '99


 

International Events

A CEOS MISSION TO AUSTRALIA: 10 - 16 JULY, 1999

The Mission programme was extremely well designed by AUSTRADE in cooperation with FAPM and included a good blend of plant visits, meetings with Officials, Interactions with Training and R&D Institutes and visits to OEMs. The overall organisational support from AUSTRADE was excellent, with an AUSTRADE representative present with the Delegation throughout the Mission.

GM, Ford, Toyota and Mitsubishi were the 4 vehicle manufacturers accounting for the Australian automotive industry's total vehicle production.

The ACMA Mission at a meeting with Austrade


Statistics show that the total demand for vehicles was around 800,000 and this market was expected to grow to 1 million by the year 2005. The main demand was for Cars, Vans, Trucks and Buses. Domestic production of vehicles in Australia was 300,000 units per annum while the balance 500,000 was imported from Japan and Korea. With GM and Toyota exporting to the USA, Latin America and Asia, exports from Australia accounted for 55,000 vehicles annually.

The Australian Automotive industry had been heavily protected, till about 15 years ago, when the process of liberalisation started. The Import Duty rates were lowered from an average level of 57.5% to the existing rate of 17.5%, for vehicles. This was expected to reduce to 15% for passenger cars by 2005. The opening up of international competition had helped the local industry to improve and become globally competitive. The component industry had also gone through a major re-structuring process over the last 15 years or so. However, it seemed that the entire industry had accepted the liberalisation with extreme confidence. Today, the Australian industry was near World Class with competitive costs, Australian wage rates being much lower than the EU and Japan.

There was potential for co-operation between India and Australia in a number of areas, in the automotive sector :

(a) A very interesting concept was the Institute for Research and Development including Designing in the automotive industry, jointly set up by a cluster of component manufacturers. This Institute carried out Rapid Prototyping, Design simulation and Process Simulation, using computer simulation techniques. Developing this in India could be an interesting concept for consideration.

(b) There was also potential for co-operation in the filed of Automotive Training. The Automotive Training Australia was an Institute which had been specially set up by the Australian Government and Industry, to impart skills to the personnel employed in the automotive industry, in order to become globally competitive. There was a proposal that ATA and ACMA should jointly carry out a Demonstration Project in India to assess its benefits and long term utility for Indian companies.

(c) Another area for cooperation was in the sector of Tooling and Dies. Australia had excellent capabilities in manufacturing Tooling and could be a good source of this item for the Indian auto-component manufacturers.

ACMA, once again, wishes to acknowledge with thanks the tremendous support and co-operation extended by AUSTRADE to the Association from its offices in Delhi, Mumbai and Chennai and for the excellent arrangements and programme organised by the Australian Trade Commission Office, New Delhi.