Official Website of Automotive Component
Manufacturers Association of India

August / September / October 2001



Regional Activity

EASTERN REGION

SEMINAR ON VALUE ENGINEERING & COST CONTROL: JAMSHEDPUR 18, 2000

With the WTO norms looming before the industry, the topic "Value Engineering & Cost Control" was an interesting and apt choice for the Eastern Region Chairperson, Mr. Beni Daga, to focus on.

Thanking Mr. K.N. Rattan (Executive Director, Shriram Pistons & Rings Ltd), Mr. P. Arora (Shriram Pistons & Rings Ltd) and Mr. S.K. Behera (Jt Managing Director, International Auto), Mr. Daga made special mention of the fact that Mr. Rattan and Mr. Arora had traveled from Delhiparticularly, to make the presentation on their experience of value Engineering.

Further, Mr. Daga said, to the present cut-throat competitive environment which demanded continuous improvement in terms of quality and productivity and regular decrease in costs. The reason? Not just WTO but new entrants to the industry, as well.

The Beginning of Value Engineering

Known as Function Analysis, Value Analysis & Value Management. Started by Lawrence D Miles of General Electric in 1961, VE is a process using Function Cost Analysis and has a 40 year success story in reducing costs. The technique called Function Analysis dramatically shifts the viewpoint of the problem-solvers. When Miles conceived VA in the late 1940s, its totally unique element and the source of major break-through was Function Analysis.

Value Engineering, he stressed, should be a natural part of any design project for this tool satisfied customer demand for cost reduction and gives options for improvement and better business relations thereby providing an edge over competitors. These are the benefits to be expected from Value Engineering.

Mr. Daga ended with thanks to CII Jamshedpur office for extending support in making a success of the seminar and offered the floor to Mr. Rattan, who’s credentials make him one of the most informative persons on the subject-14 years of hands on experience in managing and improving shop floor activities in quality and productivity excellence; hands on experience in using and implementing modern practices and quality initiatives in TPM, TQM; Value Engineering for Cost Effectiveness and ‘5S’, are just some points that make him a suitable speaker.